Digital Marketing (City and Guilds)

Getting a strong, clear message out to customers, prospects or partners is a challenge. Whether you are looking to grow your organisations market share, make customers aware of new products and services or develop new skills for yourself this Digital Marketing qualification provides a great opportunity to learn more about the industry.      

With a strong marketing strategy you can help your organisation differentiate itself from competitors by identifying and making clear to all what your unique selling point is. How you go about communicating this to others can be the difference between success and outstanding success.

In recent times there has been rapid growth and changes within the Marketing sector. The tools and knowledge now required have evolved and the City and Guilds Digital Marketing qualification has been developed with key industry experts and employers to support those already in the marketing field in updating their knowledge and skills as well as engaging those new to the field.

This qualification will provide you with a thorough understanding of the subject, you will improve your skills and knowledge in many areas including:

  • The principles of marketing and evaluation
  • Social media within business
  • Online advertising
  • Email marketing
  • Keywords and optimisation
  • Search engine marketing
  • Metrics and analytics
  • E-commerce solutions

This qualification is studied at Level 3 and can be taken as either a standalone Vocational Qualification or as part of an Apprenticeship.

For more information please click on the link below.

 Diploma in Digital Marketing Level 3