Digital Marketing (City and Guilds)

Getting a strong, clear message out to customers, prospects or partners is a challenge for all organisations. Whether you are looking to grow your market share, make customers aware of new products and services or develop your image marketing is a key tool.      

With a strong marketing strategy you can differentiate your organisations from competitors by identifying and making clear to all what your unique selling point is. How you go about communicating this to others can be the difference between success and outstanding success.

In recent times there has been rapid growth and changes within the Marketing sector. The tools and knowledge now required have evolved and the City and Guilds Digital Marketing qualification has been developed with key industry experts and employers to support those already in the marketing field in updating their knowledge and skills as well as engaging new employees into this field.

This qualification will provide your staff with a thorough understanding of the subject. There will be benefits to your business as your staff will improve their skills and knowledge in many areas including:

  • The principles of marketing and evaluation
  • Social media within business
  • Online advertising
  • Email marketing
  • Keywords and optimisation
  • Search engine marketing
  • Metrics and analytics
  • E-commerce solutions

This qualification is studied at Level 3 and can be taken as either a standalone Vocational Qualification or as part of an Apprenticeship.

For more information please click on the link below.  

 Diploma in Digital Marketing Level 3

To learn more about how this can qualification to help develop your workforce contact us or call on 0808 100 1155

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